If you stroll through St. Pauli on 25 May, you can see them: the people with colourful hair, the singing and swaying flower children, cheerfully raising their glasses and singing loudly.

Yes, the guy with the disco ball on his head was still sitting in his investment banker’s office yesterday. But not on this particular Saturday, because this day is Schlagermove and that means: an absolute state of emergency.

After the convoy of colourfully decorated trucks arrives on the Reeperbahn, the Schlager crowd gathers on Spielbudenplatz to continue the party. From the summer deck, they are guaranteed the best view of the trucks and the colourful hustle and bustle.