Whoever strolls through St. Pauli on July 5th will see them: the people with brightly colored hair, the singing and swaying flower children, the joyful crowds raising their glasses and singing at the top of their lungs.

Yes, the guy with the disco ball on his head was sitting in his investment banker’s office just yesterday. But not on this particular Saturday—because on this day, it’s Schlagermove, and that means total mayhem.

After the convoy of colorfully decorated trucks arrives on the Reeperbahn, the Schlager crowd gathers at Spielbudenplatz to keep the party going. And from the Sommerdeck, they’re guaranteed to have the best view of the trucks and the vibrant spectacle.